I enjoy their whitepapers too, and they have one this month on 7 Steps for Smarter Social Media Marketing. Have yet to look at the link they’ve sent on email but going by the stuff they put out, I’d say I will find it useful. Head to their site of you'd like to review that information for your own social media planning going forward.
Their Managing Editor has a quick great on the 4Is of Instagram stories – Influence, Inform, Inspire, Interact – for the Insta newbie here, it was a good set of information to process and see how I can change my strategies.
Since I write quite a bit for the web, the story right next to that on Writing for the Web was equally relevant and timely. And the sidebar there has tips on Content Generation with Buzzsumo, which, if you do use that too or at least have heard about it, is one of the best techniques you can use.